Author's Summary
Impact investing is evolving by prioritizing purpose alongside profits, opening fresh pathways for founders of mission-driven ventures while prominent investors highlight the superior performance of such companies. (148 characters)
Article Overview
Prominent figures in impact investing are increasingly moving away from decisions based solely on financial returns. They emphasize the value of purpose-driven businesses, which are demonstrating strong success in the market. This shift creates innovative opportunities for entrepreneurs focused on social or environmental goals.
Leading impact investors explain why they are shifting decision making away from purely financial ROI and why purpose-driven companies are excelling.
This trend reflects a broader recognition that integrating impact can enhance long-term viability and appeal to a growing pool of supportive capital.
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