Singapore Becomes China's Culinary Launchpad
Chinese food chains are utilizing Singapore as a means to thrive, grow, and expand globally.
In response to increasing challenges in China's food and beverage industry, many Chinese eateries, cafes, and tearooms are shifting their focus to Singapore.
- Tech-driven tea outlets
- Expensive dining establishments
are viewing Singapore as a launchpad for international growth, thereby altering the country's culinary landscape.
“It’s really tough to operate in China now. Many brands are choosing to expand abroad,”
said Josie Zhou, overseas GM of Hunan cuisine chain Nong Geng Ji.
Bubble tea brands like Mixue and ChaPanda, along with coffee chain Luckin Coffee, are now eyeing Singapore as a way to escape a crowded market.
Author's summary: Singapore is becoming a launchpad for Chinese food chains.