Fred Sirieix Joins Festive People’s Postcode Lottery Campaign
People’s Postcode Lottery returns to the streets this Christmas with its biggest multi-channel campaign yet, featuring well-known faces and a daring stunt.
Celebrity-Led Festive TV Advertisement
Crafted in-house and directed by Vince Peone via The Gate, the campaign’s festive TV ad stars Davina McCall, Emma Willis, and Mike Wedderburn spreading holiday cheer.
The trio share the exciting news of the lottery's largest-ever prize pot, totaling £38.2 million.
Fred Sirieix’s Dramatic Skydive
Fred Sirieix makes a striking entrance by skydiving from the People’s Postcode Lottery’s iconic red blimp, posing the question:
“Could your door be the winning one?”
He also reminds viewers to sign up by midnight on Sunday, 30 November.
Broadcast and Digital Integration
The campaign intensifies in the final weekend before the signup deadline with the lottery brand taking over broadcaster continuity segments on ITV and Channel 4. This includes voiceover messages surrounding popular shows like Gogglebox and I’m A Celebrity.
Additionally, People’s Postcode Lottery partnered with Goalhanger Podcasts to extend outreach, featuring the campaign on the popular The Rest Is podcast series.
Summary: People’s Postcode Lottery’s festive campaign combines celebrity appearances, thrilling stunts, and multi-channel media to promote their record-breaking £38.2 million prize pot.