Roots Taps Canadian Icon Seth Rogen for 2025 Holiday Campaign
Roots, the renowned premium outdoor lifestyle brand known for its heritage leather, quality sweats, and iconic maple leaf spirit, has chosen actor, writer, and producer Seth Rogen as the face of its Holiday 2025 campaign.
Celebrating Heritage and Humor
With a heritage spanning over fifty years, Roots bridges legacy and modern culture. Partnering with Rogen highlights the brand’s dedication to talent that represents humour, authenticity, and Canadian pride.
Campaign Overview: "Anything Roots"
The "Anything Roots" campaign showcases a warm, nostalgic atmosphere with retro aesthetics. Seth Rogen stars as the Roots Holiday Concierge, tasked with handling numerous customer calls to solve gifting challenges with wit and Canadian charm.
- From last-minute shoppers to unsure siblings, Rogen offers funny and sincere advice.
- The campaign embodies Roots' signature spirit and heart.
"Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community," says Leslie Golts, Chief Marketing Officer of Roots. "For over 50 years, we have celebrated people who stay true to themselves and their roots."
Brand Legacy
Roots continues to honor individuals who remain authentic and connected to their origins, celebrating a unique blend of humour and heritage during the holiday season.
Author’s summary: Roots launches its 2025 holiday campaign featuring Seth Rogen, blending humour, heritage, and Canadian pride to celebrate authenticity and community spirit.