Starbucks issued an apology after its limited-edition Bearista cup sold out rapidly, triggering widespread disappointment among fans due to the scarce supply. This latest collectible gained viral fame for its cute teddy bear design and the extremely limited distribution.
The 20-ounce glass cup features a teddy bear wearing a green Starbucks-branded beanie while holding a plastic Starbucks cup. A signature green-and-white straw emerges from the hat. The company’s Instagram post on November 4 showcased the translucent bear-shaped cup with the caption, “Who’s getting a bearista cup on 11/6 lmk.”
“If I don’t get one of these I’ll cry.”
“Oh my god I LOVE THIS.”
The cups became available on November 6, but most eager customers struggled to purchase one due to the limited quantities. Fans called for a re-release and compared the difficulty of obtaining the cup to improbable odds. For example, one user said,
“I think I have a better chance at winning the lottery, then I do obtaining this cute bear cup.”Others reported that local Starbucks stores only received one or two Bearista cups in total.
Starbucks’ Bearista limited-edition cup captured fans’ hearts but fell short on availability, sparking calls for a reissue amid strong social media demand.