Starbucks' limited-edition £23 Bearista Cup triggered chaos, with shortages, fights, and soaring resale prices. No restock has been confirmed, leaving fans uncertain amid high holiday demand.
The Glass Bearista Cold Cup, part of Starbucks' 2025 holiday collection, launched on 6 November. This 20-ounce glass cup is shaped like a teddy bear wearing a green knitted beanie, complete with a matching striped straw.
Priced at £23 ($29.95), it quickly became a highly sought-after holiday collectible. Customers lined up before dawn, only to find shelves empty within minutes of opening.
The cup's scarcity has caused significant disruption, sparking fights in stores and driving resale prices sharply upward.
Based on past experience with Starbucks' limited-edition holiday items, there might be a small, unannounced restock later in the season.
"In previous years, items such as festive tumblers and seasonal mugs occasionally reappeared in select stores weeks after the initial launch, often without a formal announcement."
Industry experts suggest any further availability of the Bearista cup will remain unpredictable and limited.
Author's summary: Starbucks’ £23 Bearista Cup became an instant holiday hit, plagued by scarcity and store conflicts, with only a slim chance of a limited restock ahead of the season’s end.
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