Atomic 212 Appoints Lorraine Woods as Chief Investment and Operations Officer
Lorraine Woods has been promoted to Chief Investment and Operations Officer at Atomic 212, a Publicis-owned media agency. In her new role, Woods is tasked with modernizing agency processes, implementing innovative platforms and technology, and fostering an efficient, unified operational culture across several business areas, including talent and resourcing.
Expanded Responsibilities and Reporting Structure
Woods will report directly to Atomic 212’s CEO, Rory Heffernan. Additionally, the agency’s general managers in Adelaide, Brisbane, Melbourne, and Darwin will now report to her, reflecting the broad scope of her oversight.
Career Progression at Atomic 212
- Joined as National Group Trading Director and Client Lead in August 2016
- Advanced to National Head of Trading
- Promoted to Chief Investment and Trading Officer in July 2024
- Currently elevated to Chief Investment and Operations Officer
“Woods’ remit makes her responsible for updating agency processes, deploying innovative platforms and technology and shaping a highly efficient, cohesive operational culture across several areas of the business, such as talent and resourcing.”
This promotion marks the latest leadership change at Atomic 212.
Summary: Lorraine Woods' promotion highlights Atomic 212’s commitment to evolving its operational and investment strategies under experienced leadership.