The Emirates NBA Cup is the NBA’s in-season tournament that includes all 30 teams competing in a structured format during the regular season. Introduced a few years ago, it provides teams with a new championship to pursue and injects a higher level of competition into early-season games.
All participating teams are divided into groups. Every game, except the final, also counts toward each team’s regular season record. This structure rewards consistency while keeping the tournament integrated with the broader NBA schedule.
West Group C is considered the most challenging, featuring powerhouse franchises such as the Houston Rockets, Golden State Warriors, and Denver Nuggets — all of whom finished among the league’s top seven last season.
“West Group C will feature fierce battles among top contenders, blending rising potential and proven dominance.”
The San Antonio Spurs, starting strong at 5-1 under the leadership of 7'5 phenom Victor Wembanyama, and the Portland Trailblazers, energized by Israeli star Deni Avdija, are expected to add intensity and unpredictability to this competitive group.
Fans can expect high-intensity contests and new rivalries emerging as teams chase the Emirates NBA Cup trophy. The event blends entertainment with the stakes of official competition, making it a fresh and impactful addition to the NBA calendar.
The 2025 Emirates NBA Cup turns early-season games into meaningful competition, offering fresh excitement, fierce matchups, and a coveted new title for players and fans alike.