Global Sustainability Trends: How Businesses Can Lead the…

Global Sustainability Trends: How Businesses Can Lead

From November 10th to 21st, global leaders will gather in Belém for COP30, a key event that goes beyond climate diplomacy to influence business strategy. For FMCG companies, this summit signals a shift: environmental risks are now board-level priorities.

Current Environmental Challenges

Droughts, deforestation, and water stress are disrupting supply chains.
Consumers increasingly demand transparency from companies.

These insights are drawn from the Euromonitor Voice of the Industry Survey, conducted in April 2025 (n=258) and April 2024 (n=499).

Turning Sustainability into Business Value

Our report, Global Sustainability Trends: Embracing a Lower Carbon Future, highlights how leading companies use sustainability to boost resilience, innovation, and growth. Execution is moving faster than strategy:

62% of companies plan sustainable product launches.
Only 53% have a net-zero strategy.
Just 6% feel they communicate sustainability effectively to consumers.

Sustainability leadership isn’t about isolated initiatives – it’s about integration across the business.

Systemic Challenges and Real Progress

Despite increasing efforts, global greenhouse gas emissions are expected to grow by 0.4% annually through 2029, reflecting systemic challenges. However, progress is evident:

Brands like Strong Roots and Neutral Foods use verified carbon data to gain consumer trust and differentiate themselves.
Carbon transparency is emerging as a competitive advantage.

Waste also remains a significant contributor to environmental issues.

Author's summary: Businesses must integrate sustainability deeply into their operations to turn environmental challenges into growth opportunities and gain a competitive edge through transparency and innovation.

Euromonitor — 2025-11-07