‘KPop Demon Hunters’ Teams with Mattel for Limited Edition Dolls
Netflix’s animated hit KPop Demon Hunters is expanding beyond the screen with a new collectible set of fashion dolls. The three-pack features fan-favorite demon-slaying idols Rumi, Mira, and Zoey from the show.
Details of the Doll Collection
- Price: $150 for the three-pack
- Pre-orders open on November 12 via Mattel Creations
- Shipping expected in Fall 2026
- Dolls dressed in glittering finale outfits, complete with screen-accurate weapons and luxe fabrics
- Hair styled for the spotlight, as described by Mattel
- Each doll includes a Certificate of Authenticity
Partnership and Merch Expansion
This release is part of a larger collaboration between Netflix, Mattel, and Hasbro, announced last month. The partnership will introduce a range of KPop Demon Hunters merchandise, including toys, games, and cosplay gear.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Netflix Chief Marketing Officer Marian Lee. “Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity.”
These exclusive dolls allow fans to own a piece of the hit series, blending high-quality craftsmanship with beloved characters from the show.
Author's summary: Netflix’s KPop Demon Hunters teams up with Mattel for a $150 collectible doll set featuring Rumi, Mira, and Zoey, with pre-orders starting November 12 and shipping in Fall 2026.