Mattel Launches 'KPop Demon Hunters' Fashion Dolls
Mattel has announced a new fashion doll collection inspired by the Netflix animated film "KPop Demon Hunters." The three-pack set highlights the characters Rumi, Mira, and Zoey, members of the fictional girl group HUNTR/X.
Each doll is dressed in the finale performance outfit from the movie, complete with detailed fabrics, accessories, and hairstyles. Pre-orders for the exclusive set will open on November 12 through Mattel Creations, with shipping scheduled for fall 2026.
“KPop Demon Hunters” has been declared Netflix’s most popular film of all time based on its viewing metrics.
This release marks Mattel’s first product launch connected to the “KPop Demon Hunters” franchise. The company previously confirmed in October that it secured global co-master toy licensing rights for the property in partnership with Hasbro.
- Exclusive three-pack featuring Rumi, Mira, and Zoey
- Available only through Mattel Creations
- Pre-orders open on November 12
- Shipping expected in fall 2026
Author Summary
Mattel unveils an exclusive “KPop Demon Hunters” doll set, combining collectible design and K-pop culture for fans and collectors worldwide.