Mattel Seals ‘KPop Demon Hunters’ Deal with New HUNTR/X Dolls

Mattel Launches Licensed KPop Demon Hunters Dolls

Less than a month after partnering with Netflix's KPop Demon Hunters, Mattel announced its first line of licensed toys: a three-pack of HUNTR/X dolls. The set reimagines characters Rumi, Mira, and Zoey as fully articulated fashion dolls.

Dolls' Design and Features

Fans can recreate demon battles, perform on stage, and seal the Honmoon—all from home with these ready-for-action dolls.

The What It Sounds Like set arrives in a shining, lightstick-inspired box.

Availability and Future Releases

The golden-themed dolls will be available for presale on Mattel Creations starting November 12, with shipments set for next fall. This launch marks the first of many merchandise releases, as Mattel joins Hasbro as the franchise's global co-master toy licensee.

"Fans can preview the dolls now on mattelcreations.com."

These figures promise to bring the excitement of KPop Demon Hunters into fans' homes throughout the coming year.

Author's Summary

Mattel introduces the first licensed KPop Demon Hunters doll set, featuring detailed characters and promising more merchandise in partnership with Netflix and Hasbro.

more

The Toy Book The Toy Book — 2025-11-07