Interview with Aroma-Zone CEO Sabrina Herlory Rouget
TheIndustry.beauty spoke with Sabrina Herlory Rouget, CEO of Aroma-Zone, about the brand's first UK store opening and its vision for expansion.
Aroma-Zone’s UK Launch
Known throughout France for its natural, science-backed approach to self-care, Aroma-Zone is now entering the UK market. The brand, famous for clean, effective, and environmentally friendly skincare, haircare, and wellness products, will open its first UK store at Westfield London this week.
CEO Background and Leadership
Sabrina Herlory Rouget became CEO in November 2021, bringing broad leadership experience from roles at Estée Lauder-owned brands MAC Cosmetics, Jo Malone London, Bobbi Brown, and from the L’Occitane Group.
Product and Market Expansion
- Under her leadership, Aroma-Zone has enhanced its range to include ready-to-use items like moisturisers, serums, and dietary supplements.
- These products are sold online and through 27 stores across France, plus one in Belgium.
- The brand’s focus on customers has grown its loyal base significantly.
Customer Growth and Brand Reputation
Today, Aroma-Zone boasts over three million active customers, including 1.5 million new ones added in 2024. The brand is praised for high-quality, accessible self-care products that appeal broadly.
"Aroma-Zone has built a reputation for delivering high-quality, accessible products that appeal to a wide audience."
Author’s summary: Aroma-Zone’s strategic UK launch and product evolution under Sabrina Herlory Rouget highlight its commitment to accessible, eco-friendly self-care that resonates with millions.