Interview with Graphéine: The Temptation of the Gaze
In La Survivance / The Temptation of the Gaze, François Chevret conducts a detailed interview with Graphéine, a committed brand design agency. Jérémie Fesson and Mathias Rabiot share the collective’s evolution, driven by ethics, education, and strategic branding.
Thank you to François Chevret for this comprehensive discussion featured in the captivating newsletter La Survivance / Tentation du regard. The interview spans 30,000 characters and provides a deep understanding of how Graphéine thoughtfully crafts visual identities with passion and insight.
The Growth of a Passionate Agency
Jérémie Fesson and Mathias Rabiot describe how a group of students transformed into a successful agency while maintaining their dedication to pedagogy, culture, and typography. Their story highlights the importance of these elements in the creative process.
Exploring Ethics and Design
The conversation delves into topics such as ethics, citizenship, and the broader meaning of design. They emphasize that branding goes beyond a simple logo, reflecting deeper values and identity.
“A brand is so much more than just a logo.”
For those interested in brand identity, the principles guiding graphic design, and an agency’s philosophical approach, this interview offers valuable insights.
Author’s Summary
This interview reveals how Graphéine combines passion, ethics, and strategic thinking to shape meaningful and culturally rich brand identities.