West Coast Eagles Announce Four-Year Sponsorship with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia, serving as a Platinum Partner supporting the club’s AFL, AFLW, and Wheelchair football teams. This marks Allianz’s first significant sporting partnership in Western Australia.
Partnership Purpose and Community Engagement
Allianz Australia described the agreement as part of its broader commitment to enhance community programs nationwide. The partnership aims to boost not only the performance of the teams but also extend support to wider community initiatives.
West Coast Eagles CEO Don Pyke said, “Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity.”
“Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs while contributing to our broader community initiatives.”
Branding and Sponsorship Details
- Allianz branding will feature on the neckline of the Eagles’ AFL guernseys, training apparel, media backdrops, and in-game signage at Optus Stadium.
- The insurer will be the shorts partner for the AFLW side starting in 2026.
- Allianz will also serve as a major partner of the Wheelchair football team.
Community Initiative Launch
The partnership kicks off with a community program supporting Foodbank WA’s Give a Feed appeal, which delivers Christmas food hampers to families in Western Australia.
- Allianz will sponsor 1,000 food hampers.
- Eagles players and staff will volunteer to help distribute these hampers before Christmas.
Managing director Richard Feledy stated, “Allianz has a long history of supporting sport and promoting the power of sport in uniting communities.”
Author's Summary
This partnership between West Coast Eagles and Allianz strengthens local sports and community support, combining brand visibility with meaningful charitable efforts.