Micro-Dramas in China: A $7bn Industry
Micro-dramas, 90-minute films broken down into one-minute episodes, have become a significant phenomenon in China, with a market size of $7bn annually.
These episodes are made available online, with the first few episodes free and subsequent ones requiring payment, up to $30 per drama, through an app.
- Micro-dramas are gaining popularity, with some series being fully AI-generated.
- One such series, Nine-Tail Fox Demon Falls For Me, gained over 200 million views in just a month.
The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office.
Author's summary: Micro-dramas are a growing $7bn industry in China.