More than Half of Gen Z Canadians Feel Pressured to ‘Fake’ Financial Stability: TD Survey

Gen Z Canadians Feel Pressured to 'Fake' Financial Stability

A TD survey reveals that more than half of Gen Z (53%) respondents feel compelled to maintain a successful image on social media, despite struggling with finances.

Gen Z is anxious about their finances, feeling conflicted and under pressure to keep up appearances due to rising costs and low income.

“Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty,”
said Kristy Irwin, Product Group Owner, Youth & Student.

Key findings include:

Author's summary: Gen Z faces financial pressure and stress.

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Cantech Letter Cantech Letter — 2025-10-14