Is Kylie Jenner a Pop Star Now? Let’s Break Down “Fourth Strike” and Her King Kylie Alter Ego

Kylie Jenner's Musical Aspirations

Kylie Jenner, once a newly minted 18-year-old with dreams of launching her own cosmetics line, has come a long way since 2015.

She released her Kylie Lip Kits and became famous for her signature full lips and teal hair, earning her the nickname "King Kylie."

King Kylie, you will always be famous.

A decade later, she's celebrating the 10th anniversary of Kylie Cosmetics by reviving her fan-favorite King Kylie persona and releasing a new song and music video for "Fourth Strike."

Background

In 2015, Kylie Jenner launched her cosmetics line and became a reality TV personality.

In 2016, fans believed she was the voice behind the song in her "3 Strikes" ad.

The King Kylie Alter Ego

Kylie Jenner is reviving her King Kylie persona, a fan-favorite alter ego.

Author's summary: Kylie Jenner explores her musical side with "Fourth Strike".

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Cosmopolitan Cosmopolitan — 2025-10-14