We Need To Talk About The Lore Behind Kylie Jenner's King Kylie Makeup Collection

Kylie Jenner's King Kylie Makeup Collection: A Nod to the Past

Beauty mogul Kylie Jenner has announced her latest makeup collection, set to drop on October 18. The King Kylie collection is more than just a new line of products - it's a nostalgic celebration of the brand's 10-year debut in 2015.

The collection is a nod to Jenner's rebellious King Kylie era, with edgy mid-2010s glam inspiration. Jenner began teasing the collection on October 11, responding to fan requests to bring back the original iconic teal shades and grungy packaging.

"TOMORROW … ON SNAPCHAT @ KING KYLIE"

Jenner confirmed the return of her alter ego in a brief clip, walking handcuffed into a police station. This move is reminiscent of her candid product promotions on Snapchat stories in the past.

The official announcement was made on October 18, marking a new chapter in the King Kylie era.

Author's summary: Kylie Jenner launches King Kylie makeup collection.

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Her Campus Her Campus — 2025-10-14