JDE Peet’s Opens Revamped Innovation Lab at Utrecht Factory
JDE Peet’s has unveiled its revamped innovation laboratory in Utrecht, the Netherlands.
The lab is designed to accelerate development and global scale-up of new coffee products, manufacturing processes and packaging.
- Location: Utrecht, the Netherlands
- Investment: approximately $9.8 million
The opening reinforces Utrecht’s role as JDE Peet’s global R&D hub.
The company is also investing in a separate innovation facility in Joure focused on extraction and freeze-drying solutions.
The opening comes amid a major realignment in global coffee, with Keurig Dr Pepper acquiring JDE Peet’s for approximately $18 billion.
The acquisition is expected to result in a new combined company called Global Coffee Co.
Author’s summary: JDE Peet’s opens revamped lab in Utrecht.