Zalando Expands AI-Driven Discovery Feed
Zalando SE, a Berlin-based online retailer, is introducing its AI-driven discovery feed to 16 additional markets, including the Netherlands and Belgium.
The personalised feed provides users with real-time content, including clothing and brands, tailored to their preferences.
- Presents users with relevant content in real time
- Allows users to follow brands and save content
- Enables users to share their own style boards
The new feature transforms the shopping experience from the moment customers open the app, allowing them to simply scroll, swipe and interact with content tailored to their personal style in near real-time.
Author's summary: Zalando expands AI-driven discovery feed to 16 more countries.