‘It’s supposed to be big’: Can Victoria’s Secret crack the fashion show formula?

Can Victoria's Secret Revive Its Fashion Show Formula?

The Victoria's Secret fashion show returns for the second time after its relaunch, promising to bring back the glitz and glam of its old format.

As the fashion industry evolves, with a shift towards more conservative and thinner body ideals, the lingerie brand aims to find its place in the cultural context of 2025.

It's supposed to be big

Despite initial doubts about staging a show in 2025, the brand was committed to moving forward, raising questions about the newfound role of a VS Angel.

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Author's summary: Victoria's Secret revives its fashion show.

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Vogue Business Vogue Business — 2025-10-15