Who Won Fashion Month SS26 on Social Media?
Brands tapping into fandoms and cultural crossovers took center stage on social media during Fashion Month SS26.
While creative director debuts made headlines, big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows.
This season showed that brands of all sizes are using talent trends, including Thai actors, TV stars like Christopher Briney, and Hollywood and K-pop ambassadors, to drive global reach and high engagement.
The Spring/Summer 2026 shows generated $881.
Sign up to our newsletter for a truly global perspective on the fashion industry.
Author's summary: Brands leveraged fandoms and celebrities to win on social media.