Interactive Investor's New Brand Platform
Agency RCP has launched a new brand platform for Interactive Investor, Aberdeen Group's personal investment service, with the slogan "I think therefore ii", a play on philosopher Rene Descartes' famous phrase.
Cogito, ergo sum
Descartes' original phrase, which translates to "I think, therefore I am", was not used, likely due to its complexity. Interactive Investor charges a flat monthly fee, rather than a percentage, potentially offering better value to customers.
- Flat monthly fee
- No percentage-based charges
The investment service faces pressure from AI-driven hedge funds, which are making significant profits using algorithms. As a result, many such services are seeking new customers through TV or cinema advertising.
Author's summary: RCP launches new brand platform for Interactive Investor.