Positivity on the Rise in Entertainment
Despite cynicism and negativity dominating news cycles, the entertainment industry is experiencing a surge in positive content.
“[Positivity] is clearly an important need, given the power of advertising to shape hearts and minds in America and the amount of negativity that Americans are seeing on their social media and news feeds,”
said Dave Morgan, president and CEO of Simulmedia, noting an uptick in positive ads. Networks like Great American Family and UPtv are contributing to this trend, with UPtv hosting its second annual UPlift Someone Day.
Morgan also stated,
“We are seeing more positive messages on television this year.”Author's summary: Positivity is rising in entertainment.