Startup Elavi Focuses on High-Protein Brownies
Better-for-you snack startup Elavi has experienced strategic growth since its DTC origins in 2022, expanding into major retailers like Costco and Whole Foods in Southern California.
Despite this growth, Elavi has made the counterintuitive decision to revert to DTC from retail, allowing the company to focus on a new SKU with broader appeal.
Sometimes one step back can allow for two steps forward
By transitioning its cashew butters back to online-only, Elavi can focus on its high-protein brownies, which have attracted attention from both consumers and large retailers.
- Elavi's flagship cashew butters initially caught the attention of Costco in Southern California after their debut in 2022.
- The company's high-protein brownies are now the main focus, with potential for broader appeal.
Author's summary: Elavi shifts focus to high-protein brownies.