Campaign Trail: Hennessy stirs up social with LeBron’s latest decision
The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that “you can't make an omelet without breaking some eggs.”
Hennessy and Wieden + Kennedy Amsterdam recreated LeBron James' iconic 2010 TV special, where he announced his decision to join the Miami Heat.
“you can’t make an omelet without breaking some eggs”
LeBron James recently teased an upcoming interview on social media, hinting at "the decision of all decisions", sparking online speculation.
Author's summary: Hennessy remakes LeBron's 2010 Decision.