Industry Players Unite to Accelerate Programmatic's AI-Driven Future
The new AdCP framework aims to standardize AI-driven programmatic advertising, similar to OpenRTB's impact on real-time bidding.
AdCP's creation demonstrates the significant changes AI is driving in the advertising industry, expanding beyond data analysis and campaign optimization into areas like media planning, negotiation, and buying.
AdCP is intended to create "a bridge between today's programmatic ecosystem and the emerging agentic future" by "building a common language for AI agents across the advertising ecosystem."
Through this language, agents can work with existing DSPs, SSPs, and ad servers, conducting current business while creating new transactional protocols.
Author's summary: Industry unites to accelerate AI-driven programmatic advertising.