Disney+ and Hulu Cancellation Rates Doubled Amid Jimmy Kimmel Suspension Saga
Disney+'s churn rate increased from 4% to 8%, while Hulu's climbed from 5% to 10% in September.
According to Antenna, Disney+ had 2.18 million sign-ups, while Hulu had 2.1 million sign-ups. However, the monthly churn rate jumped significantly.
- Disney+: 4% in August to 8% in September
- Hulu: 5% in August to 10% in September
An Antenna spokesperson estimated that cancellation volumes for Disney+ and Hulu totaled 3 million and 4.1 million, respectively.
No comment from the companies.
Author summary: Disney+ and Hulu face increased cancellations.