Shimona Rashi: The Viral Cadbury Girl
Shimona Rashi, also known as the "national crush" of India in the 90s, was discovered by advertising legend Piyush Pandey for a Cadbury campaign.
Piyush Pandey was looking for someone with a "girl next-door" vibe, rather than a glamorous model or professional dancer, and ultimately chose Shimona Rashi for the role.
Pandey’s work revolutionized India’s advertising industry in the 90s, including memorable one-liners like Fevicol’s “Jor laga ke haisha” and Asian Paints’ “Har ghar kuch kehta hai”.
The iconic Cadbury Dairy Milk commercial, which introduced Shimona Rashi to the nation, immortalized Piyush Pandey and made her a viral sensation before the advent of social media.
Shimona Rashi became the nation’s heartthrob during the golden age of TV commercials in India.
Author's summary: Shimona Rashi became India's national crush.