Piyush Pandey: A Visionary in Indian Advertising
Piyush Pandey (1955–2025), a renowned figure in Indian advertising, passed away on 24 October after a brief illness.
The industry is mourning the loss of this creative visionary, whose storytelling transformed brands into cultural icons and inspired a generation.
Piyush was more than a creative genius; he was a cultural ambassador who brought India’s stories to life in a way that the world could respect and appreciate. We have lost a true legend.
Said by Sir Martin Sorrell, founder of WPP, the parent company of Ogilvy India, where Pandey worked for over four decades.
Pandey redefined advertising in India by making Hindi mainstream and using humor to break the mold of English-dominated campaigns.
Legacy
- Transformed brands into cultural icons
- Inspired a generation with his storytelling
- Redefined advertising in India with Hindi mainstream and humor
Author's summary: Piyush Pandey, a legendary Indian adman, passed away, leaving a legacy in the advertising world.