Nike's Motorised Sneaker Project
Nike, under new leadership, is pushing the boundaries of footwear with radical innovation, including motorised shoes.
The sports giant, facing slipping revenues and fierce competition, is leading an "epic" reinvention, according to design chief Phil McCartney.
- Motorised footwear system to help casual athletes and mobility-impaired people move faster
- One of four new products teased by Nike to showcase its cutting-edge sports technology
Nike's mantra "Just Do It" now means pushing the very nature of footwear itself.
Nike's urgency to innovate comes after years of relying on lifestyle retro releases rather than breakthrough performance tech.
Author's summary: Nike innovates with motorised sneakers.