Quest for the Unusual in Luxury Travel
Demand for independent hotels offering creative guest experiences is increasing, as luxury travellers seek unique accommodations.
“Demand for independent luxury accommodation is more pronounced than ever because people are always after unique hotels and experiences.”
According to Philipp Weghmann, chief development officer of Preferred Travel Group, findings from the Luxury Travel Report support this trend, with 70% of surveyed luxury travellers feeling that modern luxury hotels have lost their soul to standardisation.
- The report highlights the rise of "dupe culture and algorithm-driven itineraries" leading to indistinguishable cities and stays, described as the "beige-ification of travel".
Author's summary: Luxury travellers seek unique experiences in independent hotels.