Primed for Entrepreneurship - New Hampshire Magazine

Primed for Entrepreneurship

Immigrants in New Hampshire take on the risk of launching unique new businesses.

Max Pruna, owner of La Mulita Coffee, spent a lot of time talking to customers when his business first opened.

“There aren’t too many Latinos within this area, so you don’t have a community already in place, so you have to make a great effort to explain where you’re coming from and what you’re trying to do,”

Pruna said, highlighting the challenges his coffee shop faced in Rye, New Hampshire.

Author's summary: Immigrants launch unique businesses in New Hampshire.

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New Hampshire Magazine New Hampshire Magazine — 2025-10-28