Product of the Year 2026 Winners Reflect Australia's Wellness Shift
Australian shoppers have voted for their favourite everyday products in the 2026 Product of the Year Awards, now in its 17th year.
Research by NielsenIQ found that 74% of Australians have a personal health goal, driving demand for products that support energy, fitness, sleep, stress relief and mental sharpness.
- No sugar (37%)
- High protein (36%)
- Gut health support (20%)
Winning products reflecting these trends include Ultralife Adult Hair Skin Nails Gummies, Ultralife Ashwagandha Tablets and Macro Chia Sesame Snaps.
Social media is also shaping consumer habits, with almost one in five Australians influenced by online personalities.
TikTok and Instagram are the most common platforms for shoppers aged 18 to 24.
Author's summary: Australians prioritize wellness in 2026 Product of the Year Awards.