GLP-1s and the new food advertising playbook
Experts predict that the rise of weight-loss drugs will change the food market, with hedonism and indulgence being replaced by nutrition and thoughtful storytelling.
Food advertising used to focus on making products look delicious, with the idea that people would buy them based on taste and desire. However, with the increasing popularity of weight-loss drugs, this approach may no longer be effective.
Instead of pretending that shedding weight is all down to lifestyle changes, famous faces are now openly supporting drugs as a serious weight-loss solution.
GLP-1 drugs, which suppress appetite and alter the way people enjoy food, were previously primarily used to treat clinical obesity or diabetes. Author's summary: Weight-loss drugs change food marketing.
- Hedonism and indulgence are out
- Nutrition and thoughtful storytelling are in
- GLP-1 drugs suppress appetite and change food enjoyment