Kontoor Brands Promotes Hegbom to Global Head of Helly Hansen
Kontoor Brands, Inc., parent of Helly Hansen, Lee and Wrangler brands, has appointed Børre Hegbom as senior vice president and global head of Helly Hansen.
Hegbom will lead the execution of the company’s strategic growth plan, with responsibility for Sport and Workwear globally, reporting to Scott Baxter, president, CEO and chairman of the Board of Directors.
Børre’s proven track record of driving profitable growth and his deep understanding of what drives consumer demand for the Helly Hansen brand make him the ideal leader for this role.
His appointment accelerates the ability to execute against the investment roadmap developed for Helly Hansen.
Author summary: Hegbom appointed as global head of Helly Hansen.
- Company: Kontoor Brands, Inc.
- Brand: Helly Hansen
- Appointment: Børre Hegbom as senior vice president and global head