Beverage NPD: October’s Top Picks
The beverage industry is seeing significant innovation with trends like sugar reduction and functional drinks.
Our weekly round-ups cover the latest beverage innovation from around the world, and now our monthly review is here to identify beverages that are tapping into key core trends and have real growth potential.
Sugar reduction is a key trend, and brands are achieving this through various methods, including smaller pack sizes and new innovations.
Meanwhile, brands are pushing functionality into new occasions and opportunities.
Sometimes the simplest ideas are the best.For example, Coca-Cola is introducing a new product.
Join us for Beverage Innovation 2025, a free-to-attend webinar on November 6, to stay updated on the latest trends and hear from brand builders and beverage innovators.
- Sugar reduction is a key trend in the beverage industry.
- Functional drinks are becoming increasingly popular.
- Brands are innovating with new pack sizes and products.
Author's summary: Beverage industry sees innovation in sugar reduction and functional drinks.