Enhancing Packaging to Attract Consumers
Companies like Conagra Brands and B&G Foods are focusing on packaging to capture consumer attention and influence purchasing decisions.
When Casey Keller became the CEO of B&G Foods, the owner of Green Giant, he identified packaging as an area for improvement. Keller, a 30-year veteran of the consumer packaged goods (CPG) industry, noted that packaging is crucial for communication with consumers on store shelves.
"Your primary communication is on the shelf with the consumers,"
said Keller, highlighting the importance of effective packaging in the CPG space.
Author's summary: Companies enhance packaging to attract consumers.