Start-up Targets Packaging with New Online Platform
A former HP Indigo executive, Keren Yakolev Zur, has founded a new start-up aiming to make branded packaging "fast and simple for everyone".
Yakolev Zur worked at HP Indigo for nearly a decade, serving as head of global market development and later as VP head of HP Indigo strategy, product, and business development.
"We're finally out of stealth and just getting started,"
she said. Dappas, the new platform, has successfully completed a pilot in Israel and will now target the US market, with further expansion planned as the platform scales.
Author's summary: New start-up Dappas simplifies branded packaging.