The Stack: AI Continues to Reshape Media
In today’s MadTech Daily, we cover key developments in the media industry, including Bending Spoons acquiring AOL for $1.5bn and Meta’s ad revenue jumping 26% in Q3.
- Bending Spoons acquires AOL for $1.5bn
- WPP’s new CEO issues a profit warning
- Meta’s ad revenue increases by 26% in Q3
The UK ad market is expected to experience significant growth, with ad spend predicted to surge 7.3% year-on-year to £12bn in Q4 2025, driven largely by video-on-demand.
According to the Advertising Association/WARC Expenditure Report, full-year ad spend is expected to reach £46bn, with a further 6.6% boost anticipated in 2026.
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Author's summary: AI innovation reshapes media growth.