Dubai's GymNation Unveils Record-Breaking Billboard
GymNation, the largest gym chain in the Middle East, has unveiled a billboard in Dubai that weighs one tonne, making it the heaviest permanent billboard in the world.
The billboard was created using 40 weight plates joined together and required a team of strong individuals to install it, according to Rory McEntee, Chief Marketing Officer at GymNation.
THE ONLY BILLBOARD THAT NEEDS A SPOTTER
Due to its weight, Health & Safety representatives deemed it necessary to use perimeter tape to seal off the advert in case of a wall collapse.
This is the first time a UAE gym has built its own billboard, setting a new record for outdoor advertising.
Author's summary: GymNation sets record with one-tonne billboard.