Say Hello to Pinterest Assistant: The AI That Thinks It Knows Your Taste (But Still Can’t Pick a Throw Pillow Without Asking Your Mom)

Pinterest Assistant: The AI That Tries to Know Your Taste

Pinterest, the platform known for its DIY projects and inspirational boards, has introduced Pinterest Assistant, an AI-powered "visual-first collaborator" that aims to revolutionize online shopping.

Pinterest Assistant will act as your personal stylist, interior decorator, and party planner

According to Pinterest, this new feature promises to help indecisive shoppers find what they're looking for. The Assistant is described as having a "vague understanding of your vibe", but still requires input to make decisions, like choosing a throw pillow.

The introduction of Pinterest Assistant is seen as a significant development in the company's efforts to enhance user experience and provide personalized recommendations.

Author's summary: Pinterest introduces AI-powered shopping assistant.

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eOpicle eOpicle — 2025-11-02