John Lewis Christmas Ad 2025: A Blast of 90s Nostalgia
Author's summary: John Lewis 2025 Christmas ad brings 90s nostalgia.
The 2025 John Lewis Christmas ad is here, set to Alison Limerick's house anthem "Where Love Lives". This year's spot reminds us of the power of music and picking the perfect gift.
The ad follows a strained father-son relationship, directed by Jonathan Alric for Saatchi & Saatchi via Iconoclast. The story begins on Christmas Day with a dad on his hands and knees next to the tree.
- Directed by: Jonathan Alric
- Agency: Saatchi & Saatchi via Iconoclast
- Song: "Where Love Lives" by Alison Limerick
Once-fearsome pumpkins are collapsing ungracefully in the street, Mariah Carey is steadily thawing from her icy slumber and the sequin-strewn race to be crowned Strictly champion is in full swing … yes, it’s that time of year again – the John Lewis Christmas ad is here.