Vogue Arabia Presents The Creators of Craft Design Challenge
Vogue Arabia, in collaboration with IQOS and with participation from Seletti, launches a regional design challenge to discover the Middle East’s next visionary talent.
Celebrating Regional Craftsmanship and Culture
Craft in the Middle East is deeply rooted in the region’s history, serving as a living archive of its culture and identity. This rich creative heritage is evident in ancient architecture, handwoven textiles, and the intricate geometry of calligraphy, showcasing an expressive language that transcends boundaries.
About the Creators of Craft Initiative
Creators of Craft is a new design challenge by Vogue Arabia, IQOS, and Seletti, aiming to find fresh design talent inspired by the region’s craftsmanship from a modern perspective. IQOS is known for promoting design innovation and collaboration, encouraging creative expressions that blend tradition with contemporary design.
Seletti's Role
Italian design house Seletti, recognized for its playful and imaginative style, brings a whimsical approach to the initiative by transforming everyday objects into creative art pieces.
The Design Brief
Participants are invited to design an innovative, modern accessory for IQOS that highlights Middle Eastern craftsmanship while interpreting it through a contemporary lens.
Goals of the Challenge
- Ignite new conversations around design fusion between heritage and modernity.
- Celebrate creativity firmly rooted in cultural traditions yet forward-thinking.
- Set the stage for future collaborations to create exclusive IQOS designs.
"We want you to design an innovative and modern accessory for IQOS that reflects the region’s craftsmanship through a contemporary lens."
Author's summary: Vogue Arabia’s Creators of Craft challenge nurtures emerging Middle Eastern designers by blending cultural heritage with modern design, fostering innovation and future collaborations.